LAL TOOFAN RED STORM PREMIUM BEER PINT GLASS

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Curiously though”, he added, “a majority of the so-called ‘Indian restaurants’ that were in the popular hub of the British public dining-out experience were actually Bangladeshi.” Wally, who is half- Maharashtrian and half- Bengali, explained that he identifies strongly with his Bengali heritage, stemming from his mum’s side of the family. Though born in Jaipur, he completed his schooling and college in Calcutta, and was principally brought up by his Bengali maternal grandparents. Surojit “Wally” Walawalkar has lots of interesting parts to his life story that one can focus on, be it his time working alongside business executives, entrepreneurs and owners of companies large and small, or serving as a board member in a charity or a local authority sector. He readily admits that after 56 years of being happily married, he owes a huge debt of gratitude to his clear-thinking, supportive and quietly-inspiring wife Ann, who is a retired senior civil servant hailing from Scotland. He talks proudly about his two sons, daughter and three grandchildren who have all made notable successes in their own ways. But the part of his life that not many people focus on is the successful story of the introspective, yet ambitious and articulate, immigration who has made a life for himself in the UK by doing what he’s good at and what he enjoys. Islands - Postcode Locations IM, JE, GY, BT, BT1, BT10, BT11, BT12, BT13, BT14, BT15, BT16, BT17, BT18, BT19, BT2, BT20, BT21, BT22, BT23, BT24, BT25, BT26, BT27, BT28, BT29, BT29, BT3, BT30, BT31, BT32, BT33, BT34, BT35, BT36, BT37, BT38, BT39, BT4, BT40, BT41, BT42, BT43, BT44, BT45, BT46, BT47, BT48, BT49, BT5, BT51, BT52, BT53, BT54, BT55, BT56, BT57, BT58, BT6, BT60, BT61, BT62, BT63, BT64, BT65, BT66, BT67, BT68, BT69, BT7, BT7, BT70, BT71, BT74, BT75, BT76, BT77, BT78, BT79, BT8, BT80, BT81, BT82, BT9, BT92, BT93, BT94, TR21, TR22, TR23, TR24, TR25, IV41, IV42, IV43, IV44, IV45, IV46, IV47, IV48, IV49, IV51, IV55, IV56, HS, KA27, KA28, KW15, KW16, KW17, PA20, PA41, PA42, PA43, PA44, PA45, PA46, PA47, PA48, PA49, PA60, PA61, PA62, PA63, PA64, PA65, PA66, PA67, PA68, PA69, PA70, PA71, PA72, PA73, PA74, PA75, PA76, PA77, PA78, PH42, PH43, PH44, ZE

Thus a new company called United Breweries International UK was launched at a gala event in the Dorchester in 1982 and Wally was appointed to head up the operation as Vice President. So began his mission to introduce “Indian beer to the ethnic niche market”. When this point is made, he is flattered and honoured. It seems that being recognised for the journey he’s been on isn’t high on Walawalkar’s list of priorities. “Being forgotten is only a part of life,” he said. As the dust settles on forgotten chapters of his life he cannot help but think of a quote from of revered writer and philosopher Khalil Gibran. I found it to be an impossible task,” he said. “When people, restaurant owners and customers alike, heard the drinks were imported from India, there was instant hesitation. The perception of poor hygiene standards, especially the quality of water in a developing country like India was brought into question.” His journey begins in 1961 when, following his BSc in St Xavier’s College in Calcutta, he studied a postgraduate diploma in Business Studies at the Scottish College of Commerce in Glasgow, winning the Turnbull prize as student of the Year. He then completed a three-year graduate apprenticeship in Wolverhampton engineering firm Joseph Sankey and Sons Ltd (GKN), before returning to India as Product Sales Manager at GKN’s subsidiary in Mumbai, Guest Keen Williams Ltd.Bangla Beer is an increasingly popular blond beer in India and increasingly elsewhere. This robust brew is strong enough to handle the spices of Bangladeshi and Indian dishes, without overpowering their delicate flavours. Lal Toofan is also an up and coming brand of beer in the UK. The Brits are also discovering that India pale ale holds its own very well with a tasty curry and pilau. This ultimately led him to start a joint venture for United Breweries with a Kent-based brewery called Shepherd Neame. This was the first joint venture of its kind to brew Kingfisher under license anywhere in the world. The solution worked like a charm, because it could now be supplied in draught and bottled form. This was the first time Kingfisher lager was available in draught, and the 1980s saw Indian beer- produced in the UK- finding a place on the menus of most Indian restaurants and with taps sitting instead of or next to Carlsberg. Highlands - Postcode Locations AB31, AB32, AB33, AB34, AB35, AB36, AB37, AB38, AB40, AB41, AB42, AB43, AB44, AB45, AB46, AB47, AB48, AB49, AB50, AB51, AB52, AB53, AB54, AB55, AB56, IV1, IV10, IV11, IV12, IV13, IV14, IV15, IV16, IV17, IV18, IV19, IV2, IV20, IV21, IV22, IV23, IV24, IV25, IV26, IV27, IV28, IV29, IV3, IV30, IV31, IV32, IV33, IV34, IV35, IV36, IV37, IV38, IV39, IV4, IV40, IV5, IV52, IV53, IV54, IV6, IV63, IV7, IV8, IV9, KW1, KW10, KW11, KW12, KW13, KW14, KW2, KW3, KW4, KW5, KW6, KW7, KW8, KW9, PA21, PA22, PA23, PA24, PA25, PA26, PA27, PA28, PA29, PA30, PA31, PA32, PA33, PA34, PA35, PA36, PA37, PA38, PA39, PA40, PH4, PH5, PH6, PH7, PH8, PH9, PH10, PH11, PH12, PH13, PH14, PH15, PH16, PH17, PH18, PH19, PH2, PH20, PH21, PH22, PH23, PH24, PH25, PH26, PH27, PH28, PH29, PH30, PH31, PH32, PH33, PH34, PH35, PH36, PH37, PH38, PH39, PH40, PH41, PH49, PH50

He said: “I thought that the role of Bangladesh had to be recognised in some way by the consuming public and from a marketing point of view. I wondered: ‘why not have a brand of beer that echoes a connection between the country where the owners, managers, chefs and waiters come from?’”Wally left United Breweries Group in 1992 to become Managing Director of their Shaw Wallace Overseas Ltd. Using the tried and tested formula of joint venture brewing, he started a new joint venture between Shaw Wallace Overseas Ltd and Ushers of Trowbridge called Ushers Shaw Wallace (USW Ltd). It was under this company that he in 1993 launched Lal Toofan and Bangla three years later. Eloquent, organised and engaging. These are the words which best describe Surojit Walawalkar, who considers his 11 years with United Breweries Group to be the “pinnacle” of his long career in marketing. As he tells CurryLife his story, successes and failures included, it is clear that every single moment of his career and life has been a dream. It is a story to which young, budding marketeers would do well to listen to and learn from. Mr Walawalkar – or Wally, as he likes to call himself – is the true definition of a role model. The brands became a part of Wally’s remaining active career in marketing until he retired in 2000. As successful brands do, they continue to thrive. As a person who seems to have kept busy for most of his life, it is no surprise that the 79-year-old returned to work with a year later as a consultant for Refresh UK in 2006, where he continued to work tirelessly for another six years after decided to “retire” from his long marketing career.

With the passage of time, Ushers of Trowbridge closed down its brewery in 2000 and the ownership of the brands moved on to Refresh UK and now continues to be well nurtured and supported by the successful company LWC in Manchester. Not neglecting the other stream of Indian restaurants that were not Bangladeshi, he also launched a brand called “Lal Toofan”. This was carefully researched and the brand name was chosen to have a more blatantly Indian sounding name, thus declaring clear water from the more anglicised names such as the established brands Kingfisher or Cobra.After four years in this job, Wally felt the scope for marketing in its true sense was quite limited in the manufacturing sector. It was then that he decided to move to the retail consumer market. He said: “I wanted to do something that had a connection with people. Consumer marketing seemed to appeal to me greatly and was closer to what I had studied for.” Alongside his work as a marketing consultant, Wally has extended his work experience to volunteering for charitable organisations over the last 14 years.

All the aforementioned beers are robust, cold and palate cleansing. They all make for a fine drink. Kingfisher and Cobra beers are making great in-roads into the UK market. The United Breweries Group, which owns the Kingfisher label, has 19 domestic brewing operations and satellite operations in New York State and the UK. Between the two of them, they quench customer thirst throughout the world, from the Caribbean through to the Far East. The United Breweries Group has won many accolades due to its 4.8% ABV premium product.I’m currently the Chairman of CAPE, an association of carers and parents of persons with learning disability in Enfield, and I am also on the Learning Disability Partnership board for Enfield Local Authority.