NUTELLA 3 KG XL JAR

Product Information

Ferrero described the Kinderino Sailor T7 as eye-catching on the shelf and believes it will attract sales in airports and on ferries and cruise-ships. The ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label. Ferrero Travel Market General Manager Francois Godin said: “Ferrero has had another great year in travel retail with strong growth in all our markets worldwide. Contributing to this growth is our strategy of mixing a local focus with constant innovation in our product portfolio. The smooth brand has encountered bumps in the road. But, since 2015, criticism of Nutella’s use of palm oil has largely subsided after the then French environment minister, Ségolène Royal, was forced into an embarrassing public apology. Royal had called for a Nutella boycott but, among others, Greenpeace leapt to Ferrero’s defence, stating that it is leading the way in terms of sustainability, transparency and regulation of palm oil production. Ferrero (which says it uses just 0.3% of global palm oil each year) was the best-rated manufacturer on the 2020 WWF Palm Oil Scorecard. Ferrero gifted members of the Italian national cycling team giant jars of Nutella personalized with their names just before the 2014 UCI Road World Championships. The company has also been a sponsor of its home country’s World Cup soccer team. 23. BUT THERE’S A NUTELLA CURSE.

The third new launch is the ‘Nutella Ultimate Kit’, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat. Ferrero buys about a quarter of the world’s hazelnut supply every year. That’s more than 100,000 tons. Thanks to Nutella, hazelnuts have become trendy, driving up prices and encouraging farmers in regions that have never produced the nuts, like Chile and Australia, to give it a try. The company contends that two years’ worth of its hazelnut supply could fill the Roman Colosseum, and in 2014, Ferrero bought the world’s leading hazelnut supplier, the Otlan Group. 6. EACH JAR CONTAINS 52 HAZELNUTS. To commemorate Nutella’s 50th anniversary in 2014, the Italian Postal Service created a Nutella-themed stamp, emblazoned with the brand’s signature jar of hazelnut goodness. 21. IT ACTUALLY IS THE BREAKFAST OF CHAMPIONS.

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Kinder has intensified the focus on children’s gifting products, following the successful launch of Kinder Pilot as the ambassador of the Kinder brand. The roll-out of Kinder Pilot is said to have raised the brand’s visibility in travel retail considerably, and this year Kinder has launched two new travel retail exclusives designed to appeal to the children’s gifting segment.

Two bloggers in Italy decided to take their love of Nutella to the next level in 2007, and created a worldwide day of celebration dedicated to the addictive substance. Thus, every year February 5 is a day for eating Nutella, sharing Nutella recipes and memories, and looking at photos of Nutella food-porn. In 2013, Nutella manufacturer Ferrero tried to shut down World Nutella Day before reconsidering. But as of 2015, at the request of Nutella Day founder Sara Rosso, Ferrero took over the holiday. 14. NUTELLA CAFES ARE A SORE SPOT FOR THE COMPANY. Bafflingly rich, sweet, stodgy foods. The addition of Nutella, even more so than whipped cream, compounds this problem. “Galumphing, maximalist cooking that makes you long for delicacy, refinement and finesse,” says HTE, the column that eats Nutella straight from the jar. According to Guinness World Records, Nutella's 40th anniversary breakfast celebration in Germany in 2005 earned the title of “Largest Continental Breakfast.” A total of 27,854 people gathered in Gelsenkirchen to enjoy a meal that consisted of bread, orange juice, yogurt, and Nutella. No word on how they felt afterward. 22. THE COMPANY LOVES SPORTS. In 2012, the company that makes Nutella, the Ferrero Group, settled a class-action lawsuit over misleading advertising of the delicious spread. While the spread is about as nutritious as chocolate frosting (the first ingredient is sugar, followed by palm oil), it was often advertised as part of a nutritious breakfast, misleading some into thinking they could eat chocolate on toast and call it a healthy meal. 12. … BUT EATING IT ALL DAY CAN HELP YOU LOSE WEIGHT—IN THE WORST WAY. The ‘Hello World’ platform extends to interactive point of sale materials, using the latest face recognition technology, which create a dynamic and enjoyable shopping experience,” insists Ferrero Travel Market.Highlights of the new collection include the Nutella Apparel 750g pot of the spread dressed in a ‘snazzy zip-up top’. “This cute collectable sleeve serves also as a pen and pencil caddy or a make-up brush holder,” says Ferrero. Potential banana skin … while this looks nice enough, it’s marked down for the poshness of the bread, and should really be paired with tea. Photograph: Vsevolod Belousov/Alamy

Ferrero’s CEO is Giovanni Ferrero, the son of Michele and grandson of Pietro. His brother Pietro shared the title of co-CEO until his sudden death while cycling in 2011. 9. ITS SISTER COMPANY MAY SOUND FAMILIAR. With the exception of the Guardian’s own Felicity Cloake – a heretic who recommends making your own – Nutella is seemingly irresistible to humans and animals alike. Not bad for a creation whose origins lie, twice over, in war, privation and improvisation. Napoleonic trade bans restricted cocoa’s availability in 19th-century Piedmont, inspiring the first gianduja or gianduiotto blends with local hazelnuts. In similar circumstances after the second world war, the Ferrero family created its own cocoa and hazelnut mix which, in 1964, became the easily spreadable SuperCrema version of Nutella which – recipe tweaks aside – we know today. Top: Kinder Surprise T8 Mascot shines the spotlight on eight different sports; Left: Kinder Bueno 200g adds to the Kinder Miniatures range; Right: Kinderino Sailor T7In 2004, Nutella began using up-and-coming young players for Germany’s national soccer team in its advertisements. The problem? Once becoming the face of sweet hazelnutty goodness, these players tended to not live up to their potential as future all-stars. Many of them got booted from the team in what began to be called Nutella fluch, or the Nutella curse. 24. YOU CAN’T NAME YOUR CHILD AFTER IT… Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands. Confetteria Raffaello is also presenting exclusively in global travel retail a gift box of its coconut delights. The Raffaello 200g Coffret, decorated with a red ribbon, contains 20 coconut-flavoured pralines with a whole almond and a crunchy white coconut casing. It will be available in travel retail from January 2015.